For decades, the outdoor industry has celebrated innovation through synthetics—lighter, stronger, and more technical fabrics made from petroleum-based materials. But as we grapple with the environmental costs of producing many synthetic products, is a shift underway? Wool, waxed cotton, and hemp are gaining popularity. This resurgence is not just a nostalgic throwback. Brands and individuals […]

ASHEVILLE, NC | Summer 2025 — Wellness often feels disconnected from nature. Asheville-based innovator Patrick Clark seeks to change this with his book. He invites readers back to the source with A Rewilder’s Guide to Outdoor Adventure: Self-Healing in Nature. Recently released, the revolutionary book is reaching audiences seeking a more embodied, regenerative approach to

I’m still coming down from the buzz of the Barefoot Shoe Expo in Denver, Colorado, held May 16–17. What an experience! It was a major milestone for Lucky Sheep to be represented at this national conference—our first time traveling west of the Mississippi since we launched in 2016. In fact, it was our first big